Mistake #5 – No sharing capabilities

This is the final installment in our five-part series:  The 5 most common mistakes made when building a software demo in-house. (You can find a quick list of the first four posts below.)

As a B2B marketer, you probably make sure that all of your marketing content can be shared easily across social media networks. Blog posts, white papers, case studies, articles and more include a selection of icons that give your readers the ability to post your content on their preferred social platforms. Your software demo should be no different.

Not including any social media or email sharing capabilities is one of the biggest mistakes you can make when building your software demo.

According to a recent post on Marketo’s B2B Marketing blog, reports prove:

…what buyers really trust are the recommendations and referrals from their peers and friends. This means the real promise of the social isn’t just about responding to comments and updating your feed. It’s about facilitating peer-to-peer recommendations on your behalf and turning your customers and fans into an army of powerful advocates.

By including social media sharing functionality within your demo, you automatically extend your demo’s reach. Employees, clients, and prospects get automatic access to your most dynamic marketing content, turning them into your very own, “…army of powerful advocates.”

At the conclusion of every autodemo, the viewer is offered a set of options to share what they just watched on various social media channels or to send the autodemo via an email.

Knowing that your prospects are more likely to trust recommendations from colleagues when evaluating software solutions, your demo may be the most important sales and marketing tool you and your audience can share.

Read the first four installments of this five-part series here:

Mistake #1 – No professional scriptwriter

Mistake #2 – No audio, or worse, poorly produced audio

Mistake #3 – Clumsy technology

Mistake #4 – No tracking features