2014 Portrait of a LinkedIn User

With over 300 million registered users, LinkedIn is one of the largest social networking websites in the world. And with LinkedIn’s recent launch of its own publishing platform Pulse earlier this year, we expect it to only continue to grow in popularity. This move presents a huge opportunity especially for B2B companies and could greatly change the way organizations use content to boost their marketing efforts and drive more sales. But if you’re a business owner, new to LinkedIn or using social media as a channel for content marketing, you probably have a lot of questions about how to go about harnessing the full power of LinkedIn for your business.

Today’s post will go a long way in answering those questions, while also helping you to formulate a plan to use LinkedIn as an effective marketing tool moving forward into 2015. This infographic from the team at PowerFormula breaks down what the average user of LinkedIn in 2014 looks like and is full of valuable insights. Check it out and learn how you can start using LinkedIn today to better position your brand while also expanding your professional network!