Making Content Marketing More Efficient

The rapid growth of content marketing recently has made it very clear that it’s going to be even more difficult to stand out, but did you know that a recent study concluded the annual growth rate of content production to be 200%? I know that probably makes the idea of standing out from the crowd seem even more daunting, but don’t panic because this presentation from MozCon 2014 might just have the keys to getting you on top of the pile.

In it you will find that Stacey MacNaught shows us how combining the power of the Facebook Graph Search with a unique approach to brainstorming known as 6-3-5 Brainwriting can lead to an abundance of ideas, making content marketing more efficient. At 108 slides there is definitely a lot to digest, so we have outlined how the 6-3-5 Brainwriting method works below.

  • 6-3-5 Brainwriting involves 6 participants who sit in a group and are supervised by a moderator.
  • The moderator then gives each participant paper and pencil before presenting them a problem.
  • The first round begins and after 5 minutes each participant should have 3 ideas or potential solutions.
  • The participants then pass their papers clockwise and the moderator encourages everyone to now be inspired by the other’s ideas on the papers in front of them before repeating the process 5 more times.
  • At the end of the 6 round the outcome should be that the group has created 108 ideas in 30 minutes by drawing from each others creativity and inspiration.

Ah! That’s why there are 108 slides.