Localizing Content for an International Audience

Has your brand recently decided to expand into an international market? While the thought of taking a brand global is certainly daunting it also presents a tremendous opportunity. Especially, when considering that 96% of the world’s consumers live outside the United States.

But, what exactly goes into an international marketing strategy? Surely, it’s more than just translation and good SEO right? Well, as it turns out there is a lot more that goes into successfully reaching new audiences in an international market and that is where today’s Slideshare can help.

MORE THAN WORDS, shows us that proper translation and search engine optimization are just the start to taking a brand global while giving us a strategy that will help us encompass cultural factors and attract a global audience.