Why Followers Choose to Unfollow Brands

Do you have an engaged social media audience and a healthy list of email subscribers but find yourself struggling to retain followers? If so, then today we have the infographic you need to see!

The teams at BuzzStream and Fractl conducted a survey with more than 900 respondents to better understand why people unfollow brands on social networks and have put together their findings beautifully in the infographic below. The Unfollow Algorithm will show you what behaviors to avoid so that you can safeguard your brand from taking steps that might influence your audience to jump ship. It also has some great insights on what measures you can take to help encourage continued engagement and rentention.

why people unfollow brands on social media