Video Marketing: Understanding the Analytics Aftermath

With 96 percent of consumers saying videos help them with their online purchasing choices and 58 percent of customers saying brands that create online videos are more trustworthy, video marketing is a crucial part of marketing strategy for most organizations. Creating and distributing videos is only half of the equation. The other half involves tracking and measuring the right metrics.

But how do you know which are the right video metrics to measure and analyze? Today’s article from Business 2 Community provides a helpful discussion of the metrics which best measure the success of your video marketing strategy.