E-Mail Marketing requires augmenting a business. Such augmentations require heavy investment, but a business must acknowledge the ROI of such endeavors. For every $1 spent, $44.25 is the average return on email marketing investment. The majority of decision makers browse marketing emails via a mobile device. A third of these influencers open an email based on the subject line alone. How does a business make these prospectives pull the trigger?
Today’s share comes from Orchestrate. Pairing the knowledge of this infographic with past studies of video email marketing shows great results. Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. If a business can use video in subject lines and email bodies, then a simple investment in a targeted email video can only benefit from the established ROI. Facts have been established and now is the time to investigate why your business hasn’t begun deploying a video e-mail marketing plan.