A business marketing plan needs videos. In addition, videos need to be able to convert into sales. By 2018, video will represent 79% of all internet traffic. 100 million internet users watch video on a daily basis. While TV advertising has driven 60 years of marketing plans, the rise of explainer videos have changed perspectives. Because of the 24/7 nature of the Internet, conversions occur differently.
Today’s share comes from IGW. This infographic shows that the modern video conversion is based on opportunity. Every potential consumer is connected to the instant gratification of the Internet. Hence, a business must have a well-crafted video serving as their best appeal. 96% of online shoppers find video helpful. Therefore, video results now drive 55% of keyword search results on Google and other search engines. If consumers actively search, then the opportunity to convert is there.
70% of marketing professionals name video as their most effecting converting tool. Given the nature of explainer and demo videos, consumers that search for videos will find a direct sales pitch to their needs. 73% of these same consumers will make a purchase after watching a video explain their needs. After all, what makes sense anymore? Writing tons of copy or crafting a video that delivers the same punch in 30 seconds? As a result, the answer is clear. Videos convert sales for business by exposure.