J.C. Stites is the founder and CEO of Autodemo LLC, the leading developer of website and software demos. With more than fifteen years experience building product-centric demos, J.C. is a thought leader in the field of instructional design, a visionary technology marketer and a demo expert. 

As a Portland-based multimedia producer in the mid-1990s for Microsoft, Intel, HP, Symantec and other leading technology companies, J.C. Stites discovered that automated demonstrations (“autodemos”) were the ideal way to market software applications. At the time, no company was specializing in high-quality, cost-effective demos for the world's leading Internet and technology companies. J.C. started Autodemo in 1998 to meet this growing need.

The automated demo concept that Mr. Stites pioneered is now experienced by millions of users through leading Internet sites like eBay, Amazon, Microsoft and MSN. His website demos promote site features, enhance the customer experience and reduce customer service contacts. Software companies like Aspect Communications, Best Software, Check Point and Medco Health have used his expertise to create demos that generate leads, shorten the sales cycle and deliver marketing ROI.

The company is privately held and has experienced significant year-over-year sales growth since its inception. Autodemo is headquartered in J.C.'s hometown of Louisville, Kentucky where J.C. lives with his wife and three children. J.C. has served as a business school lecturer and is on the University of Louisville MBA Entrepreneurship Council and the board of trustees of the Louisville Olmsted Parks Conservancy. He has been published in ProductMarketing.com, BtoB Magazine and Electronic Retailer.