Right now, many companies are pulling back their marketing budgets and reducing their spending. While being frugal may seem your best bet in times of an economic downturn, it's not always the smartest. Depending on your organization, smart spending is much better than no spending at all. You have to find what marketing and sales tools are going to offer the biggest ROI.

I recently read two good pieces arguing for stronger marketing measures during a recession: Should You Up Your Marketing During a Recession by Jake Swearingen and Recession Spending by Andy Marken. They're both quick reads that reference industry research to support their arguments. Mr. Swearingen's piece gives three key characteristics companies need to have to continue a strong marketing plan while weathering a recession. The Recession Spending article has an interesting quote from Charles Brower, former president of BBDO:

"...the fact that your competitors are pulling back can make your advertising dollars look and act even bigger. There are few things as detrimental as a lapse in advertising. It costs much more to get advertising momentum up than it costs to keep it going. Once you let momentum die, you must start almost from scratch again."

While we don't sell advertising, our demos are an integral part of the software marketing strategy. The best thing about our demos is that they offer a smart marketing spend because they can be leveraged on a variety of platforms and in many different campaigns.

Use your demo:

• On your site and on product pages
• As a link in emails
• On thumb drives and marketing CDs
• To loop it at tradeshows

Success Stories:

Autodemo builds demos that deliver results. Go to our case studies page to find real life examples of how our demos have helped clients generate leads and drive sales.