Autodemo Heaven...It's a Good Place to Pull Leads
Notes from JC Stites, Founder & CEO
This month, I'm letting our marketing director take the wheel and offering up a response she wrote to an article titled, "Auto-Demo Hell." Enjoy!
Auto-Demo Heaven: Software Demos That Deliver Results
Earlier this week, Peter E. Cohan discussed the software industry's entry into the "era of auto-demo hell" defining most automated demos as, "dry, un-engaging and difficult to relate to."
Yikes! What's a marketer to do with such a gloomy forecast?
Fortunately, Mr. Cohan goes on to provide a few tips on creating autodemos that don't feel like you're on a ride through Dante's Inferno. But the truth about autodemos is that they are a crucial component to any software marketing strategy; and when created correctly, can be your most effective marketing tool.
A professionally produced autodemo can initiate your sales cycle and qualify leads without wasting your sales team's time on cold prospects.
If you want hands-on advice for creating an automated software demo that delivers real results and keeps you and your prospects a safe distance from autodemo hell, then read the full article at:
Auto-Demo Heaven: Software Demos that Deliver Results
By Amy Gesenhues, Autodemo LLC
CustomerThink.com
The Many Advantages of Product-Centric Software Demos
Success Stories:
Autodemo builds demos that deliver results. Go to our case studies page to find real life examples of how our demos have helped clients generate leads and drive sales.
