Autodemo Update
 
  February 2008      www.autodemo.com  
 
STREAMING DEMO THEATRE
 
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How to Help Everyone

Notes from JC Stites, Founder & CEO

Because I am the CEO of a company that my family considers a "tech" company, I'm the go-to-guy when my mom, sister-in-law, or anyone else has an online issue that they can't resolve. Fortunately, I come from a pretty tech-savvy family, so my help-line call volume is relatively low. Not everyone is so lucky.

What do you do if you're an online marketer who needs to create online features and functions that are easily accessible to everyone, regardless of their demographic to? A professionally-produced automated demo that offers users narrated instructions synched with navigational screen flow can do a world of good.

Providing a dynamic tool that gives users clear and concise information about how to make a purchase or perform an activity on your site has a two-fold effect. First, it creates trust with the user to help get them closer to the Buy Now decision. Second, it helps educate them so that they do not have to pick up the phone to ask your call center a question midway through the purchasing process.

You build a stronger relationship with your customer, while offering them a self-help tool that reduces customer service costs.

Take a moment to read about how we helped Expedia and IronPlanet reduce their customer service calls. Both companies wanted to reduce call volume without reducing their level of customer service. We were able to provide a demo that gave their customers what they wanted without creating more call center costs.


 
 
   
 

Success Stories:

Leading Internet companies choose Autodemo because we use a minimal amount of your time to deliver results that are always on target. Our demos can dramatically improve your conversion rates and reduce customer service costs.

Read case studies on demos we produced for Expedia, Amazon, and many others.

 
      
 


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