It's Not Always a Numbers Game

A significant portion of our advertising budget is invested in our search advertising campaigns. I'm a regular reader of our campaign analytics and know how easy it is to get so pulled into the numbers that you forget the big picture. When it comes to our online campaigns, the trick for me is finding the balance between accurate tracking and smart decision-making.

Just this month, I was knee deep in Google Adwords reports when I came across Bryan Eisenberg's article, The Interactive Marketer 2.0 on ClickZ.com. In the article, Bryan states: "Marketers are experts at directing traffic to the front door, but lack the insight to get visitors to the products and then to the register."

He believes that marketers are failing to, "...plan a persuasive scenario." In other words, today's interactive marketers are doing everything they can to show people the path to their website, but drop the ball once customers arrives.

How can you remedy such circumstances?

Offer customers a reason to go further into your site. Provide a dynamic, storytelling sequence that engages customers while showing them where you want them to go. Our automated demos provide a professional communication tool, showcasing the value of your site. Autodemos help modify online behavior and increase conversion rates. They're the perfect component when building a "persuasive scenario."

Bryan's article goes on to discuss how online marketers are spending too much time, "...thinking about campaigns, not people." And he's right. He offers up a great example using Amazon.com's optimization culture and how their continuous testing has resulted in such phenomenal results.

Even if you don't have a chance to read the full article, the one insightful tip that he offers: "Take more time planning experiences for how people gather information and make decisions. Don't take your content lightly or your customer will click the back button."

And if you want help creating that experience and giving your customers an effective tool for gathering such information, call Autodemo.

Success Stories:

Leading Internet companies choose Autodemo because we use a minimal amount of your time to deliver results that are always on target. Our demos can dramatically improve your conversion rates and reduce customer service costs.

Read case studies on demos we produced for Expedia, Amazon, and many others.

[TO_NAME], click the Schedule a Call button and [FROM_NAME] will contact you at your convenience. Or call [FROM_NAME] now at (502) 581-1300 to find out how Autodemo can help you promote site features, enhance the user experience, and reduce customer contacts.