Distribution is Key
Demos are a cost-effective and efficient way to communicate compelling product information. Here’s a partial list of distribution options to ensure that your demos reach the widest possible audience:

• Website
• Direct mail with demo CD collateral
• Laptop sales presentations
• Embed demo links within direct marketing emails
• Embed links within email signatures
• Tradeshow loop
• Internal product education and sales training

Placement is Critical
Studies show that there is a significant decline in user activity beyond three navigation levels (i.e. clicks). Providing demos from the homepage is the best way to engage prospects and initiate the sales process.

Rules of thumb concerning demo link placement:

• Upstream – Ideally, within three clicks of your homepage.
• Logical – Alongside other collateral information such as white papers and case studies.
• Icon – Use a distinguishable icon so users will be drawn to the demo.
• Availability – Make it available on product marketing and support pages.

Our demos are designed to open on top of your site in their own menuless browser window. This ensures prospects stay grounded on your site and don’t get confused about where they are.

Measure Results
Demos are a powerful lead generation and sales tool, but you won’t know exactly how powerful unless you measure results. How many people viewed the demo? How many downloaded a trial? How many prospects requested more information? Use demos to qualify and motivate your prospects to action.

Rules of thumb concerning measuring results:

• Use a registration page
• Monitor usage
• Make sure there is a call to action
• Track the action