Autodemo bent over backwards to meet our timelines and delivered a series of high-quality demos.

Fifth Third Bank

Articles

2010
How to Create Automated Demos that Shorten Your Sales Cycle and Fill Your Pipeline  by Amy Gesenhues

A professionally?produced, automated demo that drills down into your software’s key benefits can dramatically impact and shorten your sales cycle. It can initiate the sale and help you control the message when you’re not able to get in front of all the decision makers evaluating your software.

PM 2.0: The Product Marketing & Product Management Newsletter

2009
Three Steps to Building Effective Client Processes  by Amy Gesenhues

Successful businesses leverage several daily internal processes across multiple departments to keep everyone moving in a forward direction. From HR to accounting, there are established protocols in place to facilitate smooth and timely departmental functions. And yet, many businesses fail when it comes to the most important process opportunity of all…the process of managing clients. The process Autodemo leverages keeps everyone—on our side and our client's side—aware and on-point every step of the way. Regardless of the type of business you mange, implementing an effective process can be as easy as applying the following three steps.

CustomerThink

Getting the Most from Your Demo  by Amy Gesenhues

The best thing about an effective, results-oriented automated demo is that it can serve a variety of your sales and marketing objectives. You can use an automated demo across multiple platforms and within all of your marketing campaigns. The more you use your automated demo, the bigger your ROI will be.

PM 2.0: The Product Marketing & Product Management Newsletter

Five Rules for Creating Demos  by Amy Gesenhues

Offering up a snapshot of your software can help qualify prospects and save your sales team much time and effort. Here are five quick rules to building a demo that can effectively initiate the sales cycle and deliver quality leads.

PM 2.0: Product Marketing & Management Newsletter

Five Rules for Creating Automated Demos  by Amy Gesenhues

Here are five quick rules for creating an automated demo that initiates the sales cycle and delivers qualified leads.

PM 2.0: The Product Marketing & Product Management Newsletter

Autodemo gets high marks for airline web demo

Autodemo gets glowing reviews on a web demo completed for one of our leading airline clients, "...But best of all, view the demo (with sound), as it really is very good."

Shearwater Blog - Innovation and ancillary revenue for airline direct sales channels

Five Reasons to Change Your Registration Page  by Amy Gesenhues

If you want to improve your online conversion rates, you may need to reconsider your registration page. Whether your conversion process includes registering for a demo, signing up for an e-newsletter, or making a purchase, there are certain rules you should follow. Here are five quick reasons to change your registration page to keep conversions at a maximum.

MarketingProfs.com

2008
The Smart Demo  by Amy Gesenhues

Five steps for creating an effective product demo that can serve as your lead marketing tool when building a comprehensive library of marketing materials.

Sales & Marketing Management Magazine

How to Create Marketing Demos That Sell Products  by Amy Gesenhues

A professionally produced product demo can do wonders for your marketing initiatives. It can accelerate your sales cycle and generate qualified leads. You can leverage it on multiple platforms and within various campaigns, from your site to your tradeshow booth, on marketing CDs and in email marketing efforts. And when done right, a great demo can get everyone speaking the same language. But, before you begin building your demo, you have to answer the following four questions.

MarketingProfs.com

Autodemo Heaven: Software Demos that Deliver Results  by Amy Gesenhues

A professionally produced automated demo can initiate your sales cycle and qualify leads without wasting your sales team's time on cold prospects. They help reinforce consistent messaging by offering up a dynamic and engaging sales tool that keeps everyone on the same page from customer service reps to the Vice President of Sales. And best of all, automated demos can be leveraged across multiple platforms and within various campaigns to deliver maximum marketing ROI.

CustomerThink.com

2007
Who's Building Your Software Demo?  by JC Stites

A professionally produced automated demo is one of the most effective sales and marketing tools you can have. It can initiate the sales cycle for you, generate qualified leads, and be leveraged across multiple platforms for maximum ROI. But for your software demo to be effective and make an impact on your marketing and sales initiatives, it has to shine.

SoftwareMag.com

2006
Turning Visitors into Customers

Converting visitors into customers is a blend of both art and science and, once it's understood, it's a skill that will reap rewards for a company's bottom line. "You don't want to make the user have to think," said Stites, [CEO of Autodemo LLC], "You need to provide things to him in a seamless way. Too many people think about how to make it easy to sell products and services. It's not about that. It's about how to make it easy to buy."

Practical Ecommerce

Autodemo Adds High-Profile Clients

Autodemo LLC has signed 30 clients so far this year, bringing its total number of customers to 277. Among the software and Web demonstration firm's new clients are BlackBerry maker Research in Motion Ltd. and health care information technology firm Ingenix.

Business First

How Much Is Your Sales Cycle Costing You?  by JC Stites

How soon do your prospects get to see your software in action? If you make them wait too long, you may be losing hot prospects and spending too much time on unlikely leads. The sooner you are able to show your product, the more likely you are to qualify leads and close sales.

SoftwareMag.com, The IT Software Journal

Leveraging Your Software Demo for Maximum ROI  by JC Stites

When it comes to creating an effective software demo, building it is only half the battle. For a demo to achieve maximum results, it must be leveraged across multiple platforms.

Software Business Online

The WOW Factor

For years, the PROPHIX sales pitch consisted of a string of live, one-on-one demonstrations. Desperate to shorten this lengthy sales cycle, PROPHIX turned to Autodemo for it's presentation technology and expertise.

Selling Power Magazine

2005
IronPlanet Brings How-To Demos to Online Auctions

IronPlanet now offers online demonstrations from Autodemo to assist customers in buying trucks and heavy-equipment over the Internet.

FleetOwner Magazine

CouponCabin.com deploys Autodemos

By using rich media demos to show new customers how to use its online coupons, CouponCabin.com has sharply reduced the number of calls to its call center, founder Scott Kluth tells InternetRetailer.com

InternetRetailer.com

Building the PERfect Online Demo  by JC Stites

Your Web site wears many hats: it works as a marketing tool to build your brand, provides detailed product information, is your first line of defense for customer service contacts, and, most importantly, facilitates your transactions. With so much riding on your site's success, you need all the support you can get.

Electronic Retailer Magazine

Getting Demonstrative with Users

Having a good demo makes online products more approachable for less computer-savvy customers. One technology writer explores who is doing it right in the financial industry and why their demos work.

Securities Industry News

2004
Make Your Demo a Gift Worth Getting  by JC Stites

With the right packaging, your demo will excite prospects and become your strongest lead generator. Unfortunately, creating a demo is more difficult than choosing the right ribbon. Here is a list of the biggest mistakes to avoid.

BtoB Magazine

Top Ten Awards Honor Tech Excellence

JC Stites awarded the Technology Entrepreneur award at the Technology Network of the Greater Louisville Region annual Top TeN Awards for Excellence in Technology dinner.

Business First

Building Demos that Drive Sales  by JC Stites

How do you build a demo that you can trust your sales team will use? Building an effective demo is a daunting task, but worth it’s weight in gold when done correctly.

ProductMarketing.com

Web Company Continues to Land Big Name Clients

Louisville-based Autodemo LLC, a developer of software and Web demonstrations, is accustomed to landing deals with big-name clients.

Business First

Seeing Is Believing

How e-retailers are boosting conversion rates with automated demonstrations of web sites.

InternetRetailer.com

Practices: How Amazon Developed a Demo to Help Confused Customers

Amazon uses Autodemo to build a demo for their 1- Click ordering process. Learn how they tested it and what they learned about Flash demo best practices along the way.

MarketingSherpa.com

2003
Entrepreneur Magazine Radio Show Interviews JC Stites

Listen to The Entrepreneur Magazines Radio Show interview JC Stites on how he led Autodemo to become the leading developer of web site and software demos.

The Entrepreneur Magazine Radio Show

Beyond the Fad: Macromedia’s Flash Matures

Flash animation is quickly becoming ubiquitous, thanks to the prevalence of broadband and companies like Autodemo that use it as the platform for its entire line of products.

ECommerce Times

Macromedia Flash – The Bottom Line

Rich-media campaigns that once took two weeks to complete now take only two days, thanks to a new system that streamlines delivery of Flash advertisements.

ECommerce Times

Finding Their Niche

Rich-media campaigns that once took two weeks to complete now take only two days, thanks to a new system that streamlines delivery of Flash advertisements.

ECommerce Times

22 Tips for Better Software Demos

What’s Cool, What’s Hot, What’s Not Three software companies give insight about their demo experience and what to imitate when you create your own demo.

SoftwareCEO.com

2002
Autodemo in New Demo Agreements

Autodemo LLC of Louisville has agreed to develop Web demonstration programs for Amazon.com Inc., Yahoo! Inc., Forbes.com and The New York Times Company.

Business First

Staying Focused

Autodemo weathered the technology downturn last year by being ''dogged about being focused.''

Courier-Journal

Leading E-Businesses Adopt Autodemo’s Siteseer Web Demos

Autodemo, the leading developer of software and Web demos, today announced new contracts to develop siteseer® Web demos for Forbes.com, Yahoo! and the NYTimes.com.

InternetRetailer.com

Autodemo Prospers By Doing One Thing Well

Amazon.com, Yahoo!, Forbes.com, and NYTimes.com Adopt siteseer Web Demos.

Business Wire