Distribution is Key
Demos are a cost-effective and innovative way to promote site features and benefits, improve the customer experience and reduce costs by providing online self-service. Here’s a partial list of distribution options to ensure that your demos reach the widest possible audience:

• Website (homepage, help section, dedicated demo center, product detail pages)
• Include demo links in newsletters and other marketing emails
• Help buyers track their orders with demos in confirmation emails
• Direct mail with demo CD collateral
• Embed links within email signatures
• Internal product education and sales training

Placement is Critical
Studies show that there is a significant decline in user activity beyond three navigation levels (i.e. clicks). Providing demos from the homepage is the best way to engage customers and begin improving the online experience.

Rules of thumb concerning demo link placement:

• Upstream – Ideally, within three clicks of your homepage.
• Logical – Typically found in help and user education sections of sites.
• Icon – Use a distinguishable icon so users will be drawn to the demo.
• Availability – Make it available on product detail and marketing pages.

Our demos are designed to open on top of your site in their own menuless browser window. This ensures prospects stay grounded on your site and don’t get confused about where they are.

Measure Results
Demos are a powerful tool for promoting site features and improving the customer experience, but you won’t know exactly how powerful unless you measure results. How many people viewed the demo? What kind of feedback did you receive about the demos? How did the demos influence purchasing behavior? Use demos to make customers more educated and excited about your site.

Rules of thumb concerning measuring results:

• Use an online survey to track feedback
• Monitor usage
• Make sure there is a call to action
• Track the action