Client Love

by Amy on May 8, 2012

“Working with Autodemo was a breeze. Their development process took very little time or effort on our part, and the demo they delivered has saved us from spending countless hours answering simple questions on the phone.”

-Vasu Kulkarni, CEO of Krossover Intelligence

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3 Tips for Reducing Call Center Volume

by Amy on April 30, 2012

 3 Tips for Reducing Call Center VolumeA client of ours initially came to us because they wanted an online demo that dynamically showcased their offerings and could be delivered across various platforms.

Once they started leveraging their autodemo, they realized it was an effective customer service tool that drastically cut their call center volume.

“The demo has saved us from spending countless hours answering simple questions on the phone.”

–Krossover Intelligence, Inc.

If your customer service or call center is answering the same questions over and over again, here are three tips to consider:

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stelzner4 1024x369 Video marketing: a software marketers dream come true

Snapshot from Michael Stelzner's 2012 Social Media Marketing Report

This is a very brief snapshot from SocialMediaExaminer.com’s latest industry report, the 2012 Social Media Marketing Report.

Full disclosure: SocialMediaExaminer.com is a valuable resource with volumes of social media marketing information headed-up by Michael Stelzner, who also happens to be the guy who helped us write this white paper on software demos a few years back.

Michael is a smart and savvy marketing expert. He knows what he’s talking about.

That’s why we trust him when he reports that the bulk of marketing budgets will be invested in VIDEO MARKETING this year. (See the third bullet in the snapshot above.) This is good news for us. Autodemos are delivered as video files for this specific reason, so they can be leveraged easily on social media platforms like YouTube.

But, it’s even better news for software marketers. Never has it been so easy to extend the reach of your software demo and deepen your lead pool with minimum time and effort.

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7 ways to maximize your demo

April 10, 2012

With all the marketing initiatives you are managing, it can be easy to build your software demo, get it on your website, and then hope for the best. But, if you really want to maximize its ROI, you have to leverage your demo in more places besides your website. Here are some ideas to maximize [...]

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What’s your story?

March 26, 2012

FastCompany.com recently ran a great piece on how to create a better sales pitch by leveraging storytelling techniques (“Using Great Storytelling to Grow Your Business”). As a demo-development company, we consider storytelling to be a huge part of what we do. The process of building an autodemo starts by understanding the product’s story; to build [...]

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Business books you’ll find on my desk…and nightstand

March 23, 2012

My latest business book find wasn’t supposed to be a business book at all. I happened across Jonah Lehrer’s Imagine at my local independent bookseller and didn’t hesitate after catching Malcolm Gladwell’s blurb on the back cover: “Jonah Lehrer’s new book confirms what his fans have known all along–that he knows more about science than [...]

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Why you should like our Facebook page

March 8, 2012

We are everywhere. Linkedin, YouTube, and Twitter. Yes, social media can become all consuming, but it’s been an easy and effective way for us to keep up with what is going on in our client’s worlds. The difficult part is finding everyone. Who is on Twitter? Who updates their company Facebook pages consistently? Who is [...]

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Where to go for ideas, inspiration, and fun

February 28, 2012

Here are five blogs we never miss (and why): MarketingProfs.com Daily Fix MarketingProfs has been a regular go-to resource of mine for years. Their content is informative, timely, and easy to read. Their Daily Fix blog keeps me thinking of new ways to continue to move our marketing initiatives forward. MarketingSherpa’s Blog Case studies, case [...]

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Live demos & autodemos: Why you need both

February 22, 2012

  Last week, SoftwareCEO, one of our favorite online resources in our industry, published an article asking, “Do you deliver stunningly awful software demos?” The article was a Q&A with software demo expert, Peter Cohan. Peter is great. We have been reading and following him for years. He is an expert when it comes to [...]

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A little bird told me you’re on Twitter

February 16, 2012

  Do you tweet? If so, we want to follow you. Come find our twitter feed and let us know what you’re up to. And if you’re looking to expand your list, here’s a few of our favorites:

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